Privacy Policy

  1. DEFINITIONS – In this Policy (as defined below), unless the context requires otherwise, the following capitalised terms shall have the meanings given to them —

    1. “Active Processing” means instances where eStudy has directly been provided with the Personal Information/Personal Data of Data Subjects, such as when Data Subjects submit an enquiry in respect of our Services, or when Data Subjects provide Personal Information/Personal Data to eStudy pursuant to concluding any commercial agreement(s) with eStudy;

    2. “Inactive Processing” means instances where eStudy has not actively been provided with the Personal Information/Personal Data of Data Subjects, such as when eStudy deploys Passive Processing Means to collect information from Data Subjects. These Passive Processing Means allow eStudy to Process certain kinds of Non-personally Identifiable Information which can perhaps not be linked to Data Subjects;

    3. “Anonymisation” means the Processing of Personal Information/Personal Data in such a manner that the Personal Information/Personal Data can no longer be attributed to Data Subjects without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the Personal Information/Personal Data are not attributed to Data Subjects;

    4. “Applicable Laws” means any laws applicable to Personal Data and Personal Information and includes any statute, regulation, notice, policy, directive, ruling or subordinate legislation; the common law; any binding court order, judgement or ruling; any applicable industry code, policy or standard enforceable by law; or any applicable direction, policy or order that is given by any regulator, competent authority or organ of state or statutory industry body;

    5. “Biometrics” means a technique of personal identification that is based on physical, physiological or behavioural characterisation including blood typing, fingerprinting, DNA analysis, retinal scanning and voice recognition;

    6. “Child” means any natural person under the age of 18 years;

    7. “Competent Person” means anyone who is legally competent to consent to any action or decision being taken by any matter concerning a child, for example a parent or legal guardian;

    8. “Controller” means eStudy, in circumstances where it Processes Personal Data (as defined in Article 4 of the GDPR);

    9. “Consent” means any voluntary, specific and informed expression of will in terms of which permission is given for the Processing of Personal Information;

    10. “Cookies” means small text files that store Non-personally Identifiable Information/Data about Data Subjects, either temporarily in connection with a Data Subjects Internet Protocol (IP) address (known as a temporary or session cookie and deleted once a Data Subject closes their browser window) or more permanently on the hard drive of a Data Subject’s device (known as a permanent or persistent cookie). eStudy’s Website(s) or Mobile Application(s) may from time to time use session cookies so that Data Subject’s do not have to fill in the same information from page to page within our Website(s) or Mobile Application(s). If Data Subject’s elect not to receive cookies, they may be able to view some, but not all, of the content on our Website(s) or Mobile Application(s);

    11. “Customer(s)” means any natural person(s), or juristic person(s), who have concluded an agreement with eStudy in terms of which such Customer procures the Products or Services provided by eStudy;

    12. “Data Subject” means eStudy’s Customer(s) or any Third Party in respect of whom eStudy Processes Personal Information/Personal Data;

    13. “Data Processing Infrastructure” means any and all systems, networks, servers, workstations, laptops, mobile devices, web applications, mobile applications, cloud storages, websites owned, controlled or operated by eStudy;

    14. “Embedded Scripts” means, programming code that is designed to collect information about a Data Subject’s interactions with the relevant Website(s) or Mobile Application(s). It is temporarily downloaded onto a Data Subject’s device from our web server or a Third-Party Operator. This program is active only while a Data Subject is connected to the relevant Website(s) or Mobile Application(s) and is deleted or deactivated thereafter;

    15. “Electronic Means” means, in relation to the Processing of any Personal Information/Personal Data, the use of any Website(s), Mobile Application(s), electronic mail (email), text, voice, sound or image messages by eStudy;

    16. “Non-Electronic Means” means, in relation to the Processing of any Personal Information/Personal Data, the use of traditional means of Processing, such as hard copy documents, traditional filing systems deployed for the storage and retention of Personal Information/Personal Data and face-to-face personal engagements with Data Subjects;

    17. “GDPR” means the General Data Protection Regulation, which is a European law that governs all collection and processing of personal data from individuals inside the European Union;

    18. “Mobile Application(s)” means any multi-device software application, whether in web-based format or device-native format, to which this Privacy Policy relates and through which Customer(s) and Third Parties gain access to eStudy’s Products and/or Services;

    19. “Mobile Device Identifier” means device information if you access our Website(s) or Mobile Application(s) through mobile devices. Certain features of the relevant Website(s) or Mobile Application(s) may require collection of mobile phone numbers and we may associate that phone number with the mobile device identifiers. Additionally, some mobile phone service providers operate systems that pinpoint the physical location of devices that use their service. Depending on the provider, eStudy and/or our Third-Party Operators may receive this information. If eStudy associates any such passively collected information with the Personal Information/Personal Data of Data Subjects, we will treat the combined information as Personal Information/Personal Data as contemplated in this Policy;

    20. “Non-personally Identifiable Information/Data” means any information/data which cannot be linked to Data Subjects, such as an internet domain name, the type of web browser used by a Data Subject, the type of operating system relied on by a Data Subject, the date and time of a Data Subject’s visit to our Website(s) and Mobile Application(s), the specific pages a Data Subject may have visited, and the address of the website which a Data Subjects may have visited prior to entering or gaining access to eStudy’s Website(s) or Mobile Application(s);

    21. “Operator” means a person or entity who Processes Personal Information/Data for a Responsible Party;

    22. “Passive Processing Means ” means the use of technologies to facilitate the Inactive Processing of Personal Information/Personal Data, namely the use of Cookies, Web Beacons, Embedded Scripts and/or Mobile Device Identifiers;

    23. “Personal Data” (as defined in Article 4 of the GDPR) means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, which in the context of eStudy shall comprise of the types of Personal Data recorded in this Policy below;

    24. “Personal Information” shall have the same meaning as is given in section 1 of POPIA, but shall in the context of eStudy comprise of the types of Personal Information recorded in this Policy below;

    25. “Policy” means this Data Protection and Privacy Policy;

    26. “POPIA” means the Protection of Personal Information Act, No 4 of 2013;

    27. “Processing” means any operation or activity or any set of operations, whether or not by automatic means, concerning Personal Information/Personal Data, including:

      1. the collection, receipt, recording, organisation, collation, storage, updating or modification, retrieval, alteration, consultation or use;

      2. dissemination by means of transmission, distribution or making available in any other form by electronic communications or other means; or

      3. merging, linking, blocking, degradation, erasure or destruction. For the purposes of this definition, “Process” has a corresponding meaning

    28. “Products” means the learning and development products; consulting and content development procured by Customers of eStudy;

    29. “Regulator” means the Information Regulator established in terms of POPIA;

    30. “Responsible Party” means in the context of this Policy, eStudy;

    31. “Services” means the various learning and development; content development or hosting services provided by eStudy to its Customer(s), the particulars of which services are clearly set forth on eStudy’s Website from time to time;

    32. “Special Personal Information/Data” means Personal Information/Personal Data concerning, amongst other aspects contemplated in terms of section 26 Part B of POPIA, a Data Subject’s, religious beliefs, race or ethnic origin, trade union membership, political persuasion, health or sex life, biometric data, or criminal behaviour;

    33. “Third-Party” means any eStudy Group Company (if applicable), Customer(s), Data Subject(s), employees, independent contractor, agent, consultant or user of eStudy’s Products, Services, Website or any other digital application interface;

    34. “Unique Identifier” means any identifier that is assigned to a Data Subject and is used by the Responsible Party for the purposes of the operations of that Responsible Party and that uniquely identifies that data subject in relation to the Responsible Party;

    35. “eStudy” means to achieve the objectives of learning and development and BEE, maximise your business benefits, through your learning and development investments;

    36. “eStudy Group Company” means any company forming part of the eStudy Group of Companies from time to time;

    37. “Website” means the website owned and operated by eStudy sourced at ;

    38. “Web Beacons” means small graphic images called web beacons, also known as “Internet tags” or “clear gifs,”, which Web Beacons may be deployed in eStudy’s Website(s) pages and e-mail messages. Web beacons may be invisible to Data Subjects, but any electronic image inserted into a web page or e-mail can act as a Web Beacon. eStudy may use web beacons or similar technologies for a number of purposes, including, without limitation, to count the number of visitors to our Websites, Mobile Application(s), to monitor how users navigate the Website(s) or Mobile Application(s), to count how many e-mails that we have sent were actually opened or to count how many particular articles or links were actually viewed by Data Subjects in certain circumstances.

  2. Introduction

    1. This Policy regulates the Processing of Personal Information/Personal Data by eStudy and sets forth the requirements with which eStudy undertakes to comply when Processing Personal Information/Personal Data pursuant to undertaking its operations and fulfilling its contractual obligations in respect of Data Subjects and Third Parties in general.

    2. eStudy places a high premium on the privacy of every person or organisation with whom it interacts or engages with and therefore acknowledges the need to ensure that Personal Information/Personal Data is handled with a reasonable standard of care as may be expected from it. eStudy is therefore committed to ensuring that it complies with the requirements of POPIA, and also with the terms of the GDPR to the extent that the GDPR applies.

    3. When a Data Subject or Third Party engages with eStudy, whether it be physically or via any digital, electronic interface such as eStudy’s Website, the Data Subject or Third Party acknowledges that they trust eStudy to Process their Personal Information/Personal Data, including the Personal Information/Personal Data of their dependents, beneficiaries, customers, members, or employees as the case may be, which further entrenches the importance of eStudy’s compliance with Applicable Laws in regards to the Processing of Personal Information/Personal Data.

    4. All Data Subjects and Third Parties have the right to object to the processing of their Personal Information/Personal Data. It should be voluntary to accept the Terms and Conditions to which this Policy relates. However, eStudy does require the Data Subject or Third Party’s acceptance to enable the proper use of eStudy’s Website and/or Services.

  3. Purpose and application

    1. The purposes of this Policy are not only to inform Data Subjects of what Personal Information/Personal Data of theirs eStudy may Process, where eStudy may have collected such Personal Information/Personal Data from (if not directly from them as the Data Subject), how eStudy Processes their Personal Information/Personal Data, but also to establish a standard by which eStudy and its employees, representatives and operators shall comply in as far as the Processing of Personal Information/Personal Data is concerned.

    2. eStudy, in its capacity as a Responsible Party and/or Operator and/or Controller, as the case may be, shall strive to observe and comply with its obligations under POPIA and the GDPR (as may be applicable and to the extent necessary) when it Processes Personal Information/Personal Data from or in respect of any Data Subject.


    1. Whenever any Data Subject engages with eStudy, whether it be physically or electronically, or through the use of its Services, facilities or Website eStudy will in effect be Processing the Data Subject’s Personal Information/Personal Data.

    2. It may be from time to time that eStudy has collected a Data Subject’s Personal Information/Personal Data from other sources and in such instances eStudy will inform the Data Subject by virtue of any privacy notices it deploys from time to time. In the event that a Data Subject has shared their Personal Information/Personal Data with any third parties, eStudy will not be responsible for any loss suffered by the Data Subject, their dependents, beneficiaries, customers, representatives, agents or employees (as the case may be).

    3. When a Data Subject provides eStudy with the Personal Information of any other Third Party, eStudy will process the Personal Information/Personal Data of such Third Party in line with this Policy, as well as any terms and conditions or privacy notices to which this Policy relates.

    4. eStudy will primarily Process Personal Information/Personal Data in order to facilitate and enhance the delivery of Products and/or Services to its Customers, manage and administer its business, foster a legally compliant workplace environment, as well as safeguard the Personal Information/Personal Data relating to any Data Subjects which it in fact holds. In such an instance, the Data Subject providing eStudy with such Personal Information/Personal Data may also be required to confirm that they are a Competent Person and that they have authority to give the requisite consent to enable eStudy to process such Personal Information/Personal Data.

    5. eStudy undertakes to process any Personal Information/Personal Data in a manner which promotes the constitutional right to privacy, retains accountability and Data Subject participation.

    6. Prior to recording the purpose(s) for which eStudy may, or will, process the Personal Information/Personal Data of Data Subjects, eStudy hereby records the types of Personal Information/Personal Data of Data Subjects it may process from time to time:

      1. Full names;

      2. Identity numbers;

      3. Registration numbers;

      4. Financial information, including banking account information;

      5. Statutory information;

      6. Physical and postal address particulars;

      7. Telephone numbers;

      8. Email addresses;

      9. Biometrics;

      10. Unique Identifiers.

    7. In supplementation of the above and any information privacy notices provided to any Data Subjects from time to time pursuant to any engagement with them, eStudy may process Personal Information/Personal Data for the following purposes:

      1. To provide or manage any information, Products and/or Services requested by or delivered to Data Subjects in general;

      2. To establish a Data Subject’s needs, wants and preferences in relation to the Products and/or Services provided by eStudy or any other eStudy Group Company;

      3. To help eStudy identify Data Subjects when they engage with eStudy;

      4. To facilitate the delivery of Products and/or Services to Customers;

      5. To allocate to Customers and Data Subjects Unique Identifiers for the purpose of securely storing, retaining and recalling their Personal Information/Personal Data from time to time;

      6. To maintain records of Data Subjects and specifically Customer records;

      7. To maintain Third Party records;

      8. For recruitment purposes;

      9. For employment purposes;

      10. For apprenticeship purposes;

      11. For general administration purposes;

      12. For legal and/or contractual purposes;

      13. For health and safety purposes;

      14. To monitor access, secure and manage any facilities owned or operated by eStudy regardless of location;

      15. To transact with Third Parties;

      16. To improve the quality of eStudy’s Services;

      17. To transfer Personal Information/Personal Data to any other eStudy Group Company so as to enable the relevant eStudy Group Company to market its products and/or services to eStudy’s Customer(s) or Third Party’s, as well as to render specific services to eStudy itself which would in turn enable eStudy to render its Services to its Customer(s);

      18. To transfer Personal Information/Personal Data to Third Party service providers so as to enable eStudy to deliver Services to its Customer(s);

      19. To analyse the Personal Information/Personal Data collected for research and statistical purposes;

      20. To help recover bad debts;

      21. To transfer Personal Information/Personal Data across the borders of South Africa to other jurisdictions if it is required;

      22. To carry out analysis and Customer profiling;

      23. To identify other products and services which might be of interest to our Customers and Data Subjects in general, as well as to inform them of such products and/or services;

      24. To comply with any Applicable Laws applicable to eStudy and in some instances other eStudy Group Companies.

    8. When collecting Personal Information/Personal Data from a Data Subject, eStudy shall comply with the notification requirements as set out in Section 18 of POPIA, and to the extent applicable, Articles 13 and 14 of the GDPR.

    9. eStudy will collect and Process Personal Information/Personal Data in compliance with the conditions as set out in POPIA and/or the Processing principles in the GDPR (as the case may be), to ensure that it protects the Data Subject’s privacy.

    10. eStudy will not Process the Personal Information/Personal Data of a Data Subject for any purpose other than for the purposes set forth in this Policy or in any other privacy notices which may be provided to Data Subjects from time to time, unless eStudy is permitted or required to do so in terms of Applicable Laws or otherwise by law.

    11. eStudy may from time-to-time Process Personal Information/Personal Data by making use of automated means (without deploying any human intervention in the decision-making process) to make decisions about the Data Subject or their application. In this instance it is specifically recorded that the Data Subject may object to or query the outcomes of such a decision.


    1. eStudy acknowledges that it may only use Personal Information/Personal Data to contact Data Subjects for purposes of direct marketing where eStudy has complied with the provisions of POPIA and GDPR (where applicable) and when it is generally permissible to do so in terms of Applicable Laws.

    2. In the event that eStudy may lawfully direct market to a Data Subject in terms of section 69 of POPIA, eStudy will ensure that a reasonable opportunity is given to such Data Subjects to object (opt-out) to the use of their Personal Information/Personal Data for eStudy’s marketing purposes when collecting the Personal Information/Personal Data and on the occasion of each communication to the Customer for purposes of direct marketing.


    1. eStudy will retain Personal Information/Data it has Processed, in an electronic or hardcopy file format, with a Third-Party service provider appointed for this purpose (the provisions of clause 9 below will apply in this regard).

    2. Personal Information/Personal Data will only be retained by eStudy for as long as necessary to fulfil the legitimate purposes for which that Personal Information/Personal Data was collected in the first place and/or as permitted or required in terms of Applicable Law.

    3. It is specifically recorded that any Data Subject has the right to object to the Processing of their Personal Information and eStudy shall retain and store the Data Subject’s Personal Information/Personal Data for the purposes of dealing with such an objection or enquiry as soon and as swiftly as possible.


    1. Where eStudy is required to collect Personal Information/Personal Data from a Data Subject by law or in order to fulfil a legitimate business purpose of eStudy and the Data Subject fails to provide such Personal Information/Personal Data, eStudy may, on notice to the Data Subject, decline to render services without any liability to the Data Subject.


    1. eStudy will always implement appropriate, reasonable, physical, organisational, contractual, and technological security measures to secure the integrity and confidentiality of Personal Information/Personal Data, including measures to protect against the loss or theft, unauthorised access, disclosure, copying, use or modification of Personal Information/Personal Data in compliance with Applicable Laws.

    2. In further compliance with Applicable Laws, eStudy will take steps to notify the relevant Regulator(s) and/or any affected Data Subjects in the event of a security breach and will provide such notification as soon as reasonably possible after becoming aware of any such breach.

    3. Notwithstanding any other provisions of this Policy, it should be acknowledged that the transmission of Personal Information/Personal Data, whether it be physically in person, via the internet or any other digital data transferring technology, is not completely secure. Whilst eStudy has taken all appropriate, reasonable measures contemplated in clause 8.1 above to secure the integrity and confidentiality of the Personal Information/Personal Data its Processes, in order to guard against the loss of, damage to or unauthorized destruction of Personal Information/Personal Data and unlawful access to or processing of Personal Information/Personal Data, eStudy in no way guarantees that its security system(s) are 100% secure or error-free. Therefore, eStudy does not guarantee the security or accuracy of the information (whether it be Personal Information/Personal Data or not) which it collects from any Data Subject.

    4. Any transmission of Personal Information/Personal Data will be solely at the own risk of a Data Subject. Once eStudy has received the Personal Information/Personal Data, it will deploy and use strict procedures and security features to try to prevent unauthorised access to it. As indicated above, eStudy reiterates that it restricts access to Personal Information/Personal Data to Third Parties who have a legitimate operational reason for having access to such Personal Information/Personal Data. eStudy also maintains electronic and procedural safeguards that comply with the Applicable Laws to protect your Personal Information from any unauthorized access.

    5. eStudy shall not be held responsible and by accepting any terms and conditions to which this Policy relates, any Data Subject agrees to indemnify and hold eStudy harmless for any security breaches which may potentially expose the Personal Information/Personal Data in eStudy’s possession to unauthorized access and or the unlawful processing of such Personal Information/Personal Data by any Third-Party.


    1. eStudy may disclose Personal Information/Personal Data to Third-Party service providers and any eStudy Group Company where necessary and to achieve the purpose(s) for which the Personal Information/Personal Data was originally collected and processed. eStudy will enter into written agreements with such Third-Party service providers and eStudy Group Company, to ensure that they comply with Applicable Laws pursuant to the Processing of Personal Information/Personal Data provided to it by eStudy from time to time.


    1. eStudy may, under certain circumstances, transfer Personal Information/Personal Data to a jurisdiction outside of the Republic of South Africa in order to achieve the purpose(s) for which the Personal Information/Data was collected and processed, including for Processing and storage by Third-Party service providers.

    2. If it is required, eStudy will obtain the Data Subject’s consent to transfer the Personal Information/Personal Data to such foreign jurisdiction.

    3. The Data Subject should also take note that, where the Personal Information/Personal Data is transferred to a foreign jurisdiction, the Processing of Personal Information/Personal Data in the foreign jurisdiction may be subject to the laws of that foreign jurisdiction.


    1. A Data Subject has the right to a copy of the Personal Information/Personal Data which is held by eStudy (subject to a few limited exemptions as provided for under Applicable Law).

    2. The Data Subject must make a written request (which can be by email) to the Information Officer designated by eStudy from time to time and whose contact details can be sourced in eStudy’s PAIA Manual.

    3. eStudy will provide the Data Subject with any such Personal Information/Personal Data to the extent required by Applicable Law and subject to and in accordance with the provisions of eStudy’s PAIA Manual (published in terms of section 51 of the Promotion of Access to Information Act, 2000 (“PAIA”), which PAIA Manual can be sourced either at eStudy’s premises upon request or on eStudy’s Website.

    4. The Data Subject can challenge the accuracy or completeness of his/her/its Personal Information/Personal Data in eStudy’s records at any time in accordance with the process set out in eStudy’s PAIA Manual.


    1. eStudy will take reasonable steps to ensure that Personal Information/Personal Data that it Processes is kept updated where reasonably possible. For this purpose, eStudy shall provide Data Subjects with the opportunity to update their information at appropriate times.

    2. eStudy may not always expressly request the Data Subject to verify and update his/her/its Personal Information/Personal Data and expects that the Data Subject will notify eStudy from time to time in writing:

      1. of any updates or amendments required in respect of his/her/its Personal Information/Personal Data;

      2. where the Data Subject requires eStudy to delete his/her/its Personal Information/Personal Data; or

      3. where the Data Subject wishes to restrict the Processing of his/her/its Personal Information/Personal Data.


    1. In the event that a cost is applicable, the prescribed fees to be paid for copies of the Data Subject’s Personal Information/Personal Data are listed in eStudy’s PAIA Manual.

    2. eStudy reserves the right to make amendments to this Policy from time to time.


    1. If any Data Subject or Third Party is of the view or belief that eStudy has Processed their Personal Information/Personal Data in a manner or for a purpose which is contrary to the provisions of this Policy, the Data Subject is requested to first attempt to resolve the matter directly with eStudy, failing which the Data Subject or Third Party shall have the right to lodge a complaint with the Information Regulator, under the provisions of POPIA.

    2. The current contact particulars of the Information Regulator are: The Information Regulator (South Africa) Website:  JD House 27 Stiemens Street Braamfontein Johannesburg, 2001 PO Box 31533 Braamfontein, Johannesburg, 2107


    1. All comments, questions, concerns or complaints regarding Personal Information/Personal Data or this Policy, should be forwarded to eStudy’s Information Officer at the following email address ­­­­­­

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